This brand is not the first to do it. Vitamin Water, Mountain Dew, and Dunkin Donuts have already paved the way. Now Papa John’s pizza is inviting Facebook fans to create the brand’s next pizza. Promoted exclusively through social media, the brand will pick their three top favorite submissions from fans, and give each finalist a $1,000 budget to market their pizza over the summer. They can name their pizza, use whatever toppings they want, and then they need to create demand for it.
The best selling pizza will get 1% of the sales, will win pizza for life, and will also appear in a Papa John’s television commercial. I am a pizza lover so all of that sounds pretty darn good!
Just another chapter in the pizza wars, as we have seen Domino’s pizza go to great lengths to improve and promote their new pizza. The better tasting pizza and aggressive marketing campaign have both paid off for Domino’s as they have seen greatly increased traffic and improved profits.
It will be fun to watch as the contest rolls out, particularly interesting to watch how many people participate. An early tally shows over 6,500 entries just in the first couple of weeks.
What’s your experience? Jim