It’s been said that 80% of women wear the wrong size bra — Oprah even did a segment on it. Now you may be wondering why a boy like me is writing a post about this …
Enter the Playtex Bra Makeover Series. Brilliant marketing.
The Bra Makeover is a series of webisodes featuring 10 totally ordinary, completely different women who win a trip to New York for a bra fitting with stylist Alison Deyette. We watch the transformations, so to speak, as Alison determines the right bra type, style, and size for each woman.
Sounds simple, and it really is. You get to hear real women, ordinary women, talking about very personal issues about their bodies and how their clothing fits. The videos make it oddly ok to talk about really personal stuff, which is exactly the point.
And the extensions are endless. Alison then did an entire segment on “The View” where she took audience members on stage for a series of bra makeovers. There’s even a dedicated website at playtexbramakeover.com where women can determine the correct bra for themselves.
This whole series just makes the brand feel so real and contemporary, much like the Dove campaign for real beauty. And probably most importantly, the brand feels like it’s on your side.
You can watch one of the videos on YouTube here.
What’s your experience? Jim