Today’s post comes from Amber Roussel, Group Manager of Digital Marketing at Lippe Taylor.

The Disney Princess has always been a symbol of beauty and purity, but with their new inspirational video Disney rebrands “princess” to celebrate qualities in every young girl – brave, loyal, compassionate, kind and strong. It also affirms that even brave girls sometimes get scared, and that’s OK.

The video is released in time for International Day of the Girl on October 11th, a movement about highlighting, celebrating, discussing, and advancing girls lives and opportunities across the globe. The new Disney Princess stands with others for what she believes in. Does this sound more like the kind of princess you’d want your daughter to aspire to be?

Watch Disney’s ‘I Am A Princess’ video below.