Chanel Launches Interactive Online Brand Timeline

By Lippe Taylor / Posted on 12 October 2012

Today’s post comes from Lauren Rigney, Digital Account Coordinator at Lippe Taylor.

Chanel launched the company’s first-ever public timeline of the company history through an interactive website. The timeline takes users from 1883, the year founder Gabrielle Chanel was born in France, to modern day Chanel milestones.

For a brand that is admired and cherished for its classic, timeless style, the interactive timeline feels like a clear fit. The timeline calls out the launches of Chanel signatures, such as the quilted 2.55 handbag launched in 1955 and CHANEL N°22 perfume created in 1922. There is something wonderful about viewing vintage photographs of a Chanel handbag that is just as much a cornerstone of modern fashion as it was 50 years ago.

It’s interesting to note that Chanel’s online timeline mirrors their Facebook Page’s timeline, which highlights the brand’s milestones through photos and captions.