The Intersection of E-Commerce and Social Media

By Lippe Taylor / Posted on 25 July 2014


Today’s post comes from Samantha Lisowski, Social Media Intern at Lippe Taylor.

With any business initiative, ROI is essential to determine campaign success. Did we drive sales with this campaign? How much? Was this campaign profitable? However, social media poses a challenge in this respect, instead highlighting awareness generated via reach, impressions and engagements.

With the growing popularity of ready-to-shop platforms, we’re finally seeing a more seamless integration of social media and e-commerce, making it easier to measure ROI. Here are some examples of social commerce channels topping our list: – After sign up, Instagram followers simply like photos with products they wish to purchase that tag “” in the image caption. The consumer will then receive an email with the products they’ve liked and a link to purchase.

InstaOrders allows brands to create their own Instagram online store. After importing your Instagram photos and setting prices, brands can share their InstaOrders store with their followers – almost like a separate channel. InstaOrders will email the seller with every order placed and money and shipping information is exchanged via PayPal.

Chirpify leverages hashtags or “actiontags” on Facebook, Twitter and Instagram. First, consumers must link their Chirpify account, which includes their billing and shipping information, to their social media account. Next, they simply comment on a post with a designated hashtag (e.g. #buy or #vote) to participate and/or purchase.

Keep – Similar to Pinterest with a retail element, Keep lets users browse popular products and retail sites and bookmark or “keep” items for later. The platform can either be directly integrated into your e-commerce site via a “Keep It” button or you can upload items directly to Keep.

Soldsie enables brands to sell products through Facebook and Instagram using comments. After creating a Soldsie account, users comment “sold” on your post and immediately receive an email invoice with the option to checkout to finish the transaction.

While all of these channels provide excellent social commerce options, it’s important to choose the platform that aligns with your fan base, brand channels, and business goals.