Today’s post comes from the newest addition to our social media team, Shaista Shenoy!
Today the common man is much more aware of the strategy behind branded messages and advertising (Thank you Mad Men!). Luvocracy is not a ‘me too’ of Pinterest but rather the answer to leveraging e-commerce and peer recommendations on a Pinterest like platform that helps build this trust factor that consumers are looking for.
This is how it works: a member or ‘tastemaker’ of the site recommends a product that they like. Luvocracy shopping assistants then find the best price and availability for the product and publish it on the site. Other members, who are following the person or the category, find the product and buy it, which also results in the recommender receiving rewards.
For the consumer, especially the multitasking women of today, this is golden! Additionally this can be leveraged by brands. Bloggers can be incentivized with rewards on the site to recommend products; brands in return can get visibility and instant sales.
Awareness and engagement have been the buzz words for selling in social media plans to brands but sites like Luvocracy help build a direct relationship between engagement and ROI. If Pinterest helps build a brands image, Luvocracy can have a direct impact on sales.