Today’s post comes from Lauren Rigney, digital account coordinator at Lippe Taylor.

Lippe Taylor is proud to partner with our client Elizabeth Arden on the launch of the very first “Pin It To Give It” charity campaign.

For every repin from Elizabeth Arden’s Pin It To Give It Pinterest board, the brand will donate one product to longtime charity partner Look Good Feel Better – an organization devoted to helping women undergoing cancer treatment look and feel their best. The idea is fun, simple (1 Repin = 1 Donation), and at least we think, very catchy.

A little more than a month ago, we worked with Elizabeth Arden to launch their official Pinterest page.  As any new social media platform rises in popularity, it’s interesting to see how brands use and engage with the new platform. Pin It To Give It is not only a fabulous and innovative campaign to support a partner charity, but it’s also an example of one of our clients taking on an emerging platform and setting new standards in unmarked social media territory.

Just as Pin It To Win It competitions have become brands’ go-to for Pinterest contests, you might be seeing many more Pin It To Give It programs in your Pinterest feed.

To participate in Pin It To Give It, head to the Elizabeth Arden Pin It To Give It Pinterest board. Repin as many images from the board as you want, being sure to use the hashtag #PinItToGiveIt. Spread the word and know that you helped donate to Look Good Feel Better today!