New York,New York(February 28, 2012) — Lippe Taylor Brand Communications, the full service agency that specializes in marketing to women, announces Sheryl Kornfeld as their new Executive Vice President. Sheryl joins the company with over 17 years of consumer public relations experience in the consumer health, food, household and personal care arenas.
“We’re thrilled to have Sheryl join our management team. She brings exceptional consumer brand experience to our roster of integrated marketing brands,” says Maureen Lippe, CEO and founder of Lippe Taylor.
Previously, as Executive Vice President of Brand Marketing at Porter Novelli, Sheryl was responsible for several of their largest clients including Bayer Consumer, Mars, McNeil Consumer Healthcare, P&G, Pepsi, Pfizer Consumer Healthcare and Reckitt Benckiser. During more than 13 years in their New York office, she led the global Gillette account as well as numerous product introductions and celebrity campaigns for powerhouse brands such as ChapStick, Folgers, Gillette Fusion ProGlide, GilletteVenus Embrace, Lysol and Oral-B. Prior to her role at Porter Novelli, Sheryl spent three years at Philadelphia-based Tierney Communications.
In her new position at Lippe Taylor, Sheryl will focus on account management and growth, strategy, and brand development for several brands in the lifestyle, beauty and wellness categories.
For more information about Sheryl Kornfeld, please contact Lippe Taylor Brand Communications.