I had the pleasure of being a guest host for two different Twitter chats last week: #prstudchat and #prwebchat. They were both a lot of fun — we discussed the different elements of a compelling brand experience. I have to say that these Twitter chats run fast and furious as the tweets come piling in one on top of the other. The one with students was especially fast. I was on my toes … fingers and toes, actually.
You can read my guest post about #prstudchat here!
As I prepare for the launch of my second book on January 31, I got to thinking … are Twitter chats the new book tour? Do these one hour sessions take the place of sitting at a Barnes & Noble table, with Sharpie in hand?
They certainly make a lot more sense. It’s a captive, engaged audience, there to talk with you. No standing in line, no random awkwardness. Just a group of like-minded people looking to learn and share. Doesn’t matter one bit if they buy a book. Marketing is a spectator sport and we can learn a lot from each other. I certainly did.
What’s your experience? Jim.
President of Lippe Taylor
Author of The Experience Effext”
Professor at NYU