Twitter – The New Book Tour

By Lippe Taylor / Posted on 24 January 2012

I had the pleasure of being a guest host for two different Twitter chats last week:  #prstudchat and #prwebchat.  They were both a lot of fun — we discussed the different elements of a compelling brand experience.  I have to say that these Twitter chats run fast and furious as the tweets come piling in one on top of the other. The one with students was especially fast. I was on my toes … fingers and toes, actually.

You can read my guest post about #prstudchat here!

As I prepare for the launch of my second book on January 31, I got to thinking … are Twitter chats the new book tour?  Do these one hour sessions take the place of sitting at a Barnes & Noble table, with Sharpie in hand?

They certainly make a lot more sense.  It’s a captive, engaged audience, there to talk with you.  No standing in line, no random awkwardness.  Just a group of like-minded people looking to learn and share.  Doesn’t matter one bit if they buy a book. Marketing is a spectator sport and we can learn a lot from each other.  I certainly did.

What’s your experience? Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effext”
Professor at NYU