The Best Commuter Marketing Stunt EVER

By Lippe Taylor / Posted on 14 November 2011

Today’s post comes from Jessica DiPietro Managing director here at Lippe Taylor.

One of the benefits of being a commuter is seeing all the crazy stunts brands come up with to market their products. After all, there’s no better place to reach thousands of business executives than a morning or evening rush hour at Penn Station or Grand Central.

I, myself, come through Penn Station and have been exposed to numerous promotions including women in wedding dresses launching a new bridal show, a pop up for tooth whiteners and people in boxing gear to promote a fight. I’ve also received tons of samples from yogurt to energy drinks to a sampling from Duane Reade. Just yesterday Ocean Spray had a pop up handing out their new sparkling cranberry drinks. I can’t even tell you the amount of money I’ve saved in 15 years with all the free goodies and coupons.

But I have to say, what I experienced this morning, sticks with me. As commuters were coming up the stairs to exit Penn Station, 15 or so young men dressed as football players lined the stairs. They were clapping and chanting and giving high fives. They were cheering for the USA and for us, the commuters. The cheering and excitement as I exited really helped to lift my spirits in the early morning after a long slumber on the train. I felt as if I was running out of the tunnel to play in my very own game – the game of life.

So what were they promoting? CBS Sports…Will I now watch the games? I’m a sports fanatic anyway so I always watch the games. But, I do think better of CBS. Thanks CBS for giving me a little pep in my step this morning.

Photo via Yellow.Cat