New York, NY, September 27, 2010 Expert marketer and President of Lippe Taylor Brand Communications, Jim Joseph, is scheduled to speak at two of the industry’s leading conferences this week.
Joseph, also the author of The Experience Effect, a marketing book which discusses consumer engagement via memorable brand experiences, will share his insights at the American Marketing Association (AMA) Conference in Atlanta on September 28th, and the HBA Global Expo in New York City on September 30th. While both presentations will be focused on connecting with the consumer, the AMA Conference is focused on understanding your consumer and how they live, and HBA is more about building brand loyalty.
Says Joseph, “at the crux of good marketing is the conscious and methodical process of determining exactly the kind of brand to offer consumers, and exactly the kind of experience to create for them.”
To learn more about Lippe Taylor, visit www.lippetaylor.com.
About Lippe Taylor Brand Communications
Founded by Maureen Lippe, former editor at Harper’s Bazaar and Vogue Magazines, Lippe Taylor creates award winning marketing and public relations campaigns for an impressive roster of clients in health, beauty, fashion and lifestyle. With a particular expertise in “Marketing to Women,” Lippe Taylor specializes in brand communications that engage women with exciting programs that cross traditional, digital, and social media. Since 1988, the independent agency has launched innovative programs for some of the world’s most significant and successful brands such as Proctor & Gamble, Kao Corporation, L’Oreal, Clairol, The Limited, Nestlé, Johnson & Johnson, Bristol-Myers Squibb, David’s Bridal and IKEA.