Today’s post comes from Samantha Lisowski, Social Media Intern at Lippe Taylor.
Consumers today are well versed in marketing schemes and recognizing branded content. On the other hand, they appreciate content that feels authentic and speaks to a brand’s personality. Enter Pinterest.
Pinterest’s sole focus is visual storytelling, and it allows brands to speak not only to what they sell, but to who they are. If you’re able to capture a consumer’s attention and sell in your brand lifestyle, you will have just converted a new brand loyalist. Here are a few best practices to ensure Pinterest success:
- Create exciting board names that still clearly speak to your board’s content. Consumers like to know exactly what types of content they’ll be receiving when they choose to follow you or a specific board.
- Pin on Thursday and Saturday from 2-4pm and 8pm-1am, as these days and times have shown the greatest success. However, still pin throughout each day to ensure a balance to your content in the Pinterest feed.
- Do not include bit.ly links as Pinterest will recognize these as spam.
- Be specific in your pin descriptions – this will make it easier for your content to be found when consumers are searching for pins.
- Use high-quality photos versus user-generated content, and make use of your brand assets. When an image is pinned and then repinned, your custom content should still be recognizable as your own.