Today’s post comes from Marykate Murnane, Social Media Intern at Lippe Taylor.
It’s a New Year and you know what that means – new digital trends! Organizations and individuals were provided with several launches and advancements in digital media throughout 2013. There is no doubt that the digital revolution will only surpass in 2014. Here is what has been on our radar for the New Year.
Online Video Playing a Bigger Role: Rather than watching shows and movies on the actual television, consumers flock towards tablets and mobile devices to get their TV fix. Streaming apps are on the rise and are now encouraging their subscribers to share their passwords with others. Netflix is allowing there to be multiple profiles on one account and HBO Go’s CEO is claiming that this will be a major marketing tool for HBO down the line. Grab a friend and sign up now!
Social Literary Skills will be required: Social media knowledge will be required for most jobs. Being able to understand social media platforms as well as knowing how to create content and connecting people and resources will be vital. So, study up!
We Heart It Will Be the Next Big Platform: Instagram and Pinterest have lead in the past year, but step aside, because We Heart It is making its way to the top in the New Year. The We Heart It app with images of beautiful celebrities and peaceful sunsets will dominate the wedding dress and home cooked images on Pinterest. Will you heart it or pin it? http://weheartit.com/
Tech Device Increase: The number of tech devices that are used to watch shows and movies, access media platforms, use internet sources, and use as a mobile device will only expand. There has been recent talk about the launch of the iPhone 6 and 12 inch iPad. This only means more techy gadgets to choose from!
Wearable Technology: There will be a global launch of Google glasses, as well as launches in smart watches. Google glasses might just change the world. It gives people the opportunity to film the realm. Individuals catching live footage of war, crime, human interests, celebs, and anything else will make for great and reliable witnesses.